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Celebrate Russian River Pride with a colorful parade, live entertainment, vendors, food, drinks, family fun and community in Guerneville! River Proud Parade + Festival Let it Flow! Russian River Pride returns to downtown Guerneville for a day of Pride, joy, creativity, and community in the heart of the Russian River. The celebration kicks off at noon with the River Proud Parade, filling downtown Guerneville with color, music, community groups, local organizations, and plenty of Pride. Find a spot along the route and cheer—or register to march and be part of it! Then follow the celebration to the River Proud Festival, beginning immediately after the parade at approximately 1:00 PM. Spread throughout the heart of downtown, the festival brings together live entertainment, local vendors, community organizations, family activities, food and drinks, and the Russian River Pride Beverage Garden. Come for an hour or make an afternoon of it. Let It Flow The Russian River is a place to breathe deeper and be fully yourself. This year's theme, Let It Flow, celebrates that spirit: joy, self-expression, creativity, identity, and the stories that bring us together. What does Let It Flow mean to you? Show us. Wear it. March with it. Dance to it. Celebrate it. Whether you're marching in the parade, dancing by the stage, exploring local vendors, volunteering, bringing the family, or cheering from the sidelines, there's a place for you here. Event Details Saturday, September 19 River Proud Parade — 12:00 PM Downtown Guerneville River Proud Festival — Approximately 1:00 PM Immediately following the parade Admission is FREE. Everyone is welcome. Come spend the day with us as we celebrate LGBTQIA+ Pride, connection, creativity, and the community that makes the Russian River so special. Entertainment lineup, vendors, parade participants, festival details, and more will be announced soon. And don't head home too early: Pride After Dark takes over the River Theater Saturday night for dancing, DJs, drinks, and more Pride after the sun goes down. Let it Flow. River Proud.

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